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From ... in Psychology —

You see more than you think you see

Could it be that when we act on impulse or have a hunch about something, we are using information that has been fed into our brains without our knowledge? Dr.

You see more than you think you see

Vernon Coleman asks.

Subliminal messaging involves presenting words or images below the threshold of conscious awareness, often for less than one-tenth of a second.  The messages will register with our subconscious minds only.

Subliminal manipulation is often considered harmless because its effects typically decay within a second.  However, one study suggests that subliminal messages might have long-term effects on decision-making, particularly if the messages contain novel information that must be relationally bound in long-term memory.

According to Campaign, subliminal advertising has been illegal in the UK, America and Australia since 1958.  This ban was put in place following public concerns raised by studies and claims about the manipulative power of subliminal messages. Despite this, some advertisers have attempted to use subliminal techniques within legal boundaries.

How about films, music, social media content or even news reports?  Could subliminal messages be used in those?  How would we even know?

Subliminal messaging is one example Dr. Coleman uses to point out that much of what we see is not consciously registered by our brains.

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By Dr. Vernon Coleman

Much of what we see is never consciously registered by our brains.

If subliminal messages are flashed onto TV or cinema screens the messages will register with our subconscious minds only.

Researchers have shown that aircrew members taught to press buttons when they have spotted enemy aircraft will sometimes press them when the aircraft have been there but they have not knowingly seen them. The unconscious ability to see is, it seems, sometimes stronger than its conscious counterpart.

To illustrate this point an experiment was organised in which individuals watching nonsense words being projected onto a cinema screen were given shocks when certain words were shown. Predictably, the experiment showed that the volunteers exhibited the same sort of responses as Pavlov’s dogs. They began to show physical signs of fear every time they saw a word which would be accompanied by a shock.

What these researchers also revealed, however, was that when words which should have been associated with electrical shocks by the volunteers were falsely identified by their conscious minds their bodies nevertheless responded accurately, unconsciously making correct identifications.

And if that doesn’t impress you, consider this: a boy who was taught to blink when he heard someone say the number ten also began to blink when he heard people say sums, the answers to which were ten. Thus he would automatically blink when he heard the numbers 92-82, 65-55 and so on. Somehow the automatic reflex he had acquired had linked into a part of his brain that was capable of doing small sums.

Whatever else we may suspect about our eyesight we do know now that we have a lot to learn. Could it be, for example, that when we act on impulse, or have a hunch about something, we are using information that has been fed into our brains without our knowledge?

Note: The essay above was taken from `Bodypower’ by Vernon Coleman. You can buy a copy of the book Bodypower via the bookshop on his website or you can Click HERE.

About the Author

Vernon Coleman MB ChB DSc practised medicine for ten years. He has been a full-time professional author for over 30 years. He is a novelist and campaigning writer and has written many non-fiction books.  He has written over 100 books which have been translated into 22 languages. On his website, HERE, there are hundreds of articles which are free to read.

There are no ads, no fees and no requests for donations on Dr. Coleman’s website or videos. He pays for everything through book sales. If you want to help finance his work, please just buy a book – there are over 100 books by Vernon Coleman in print on Amazon.

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