Courier Journal reports that the lawsuit, filed in Jefferson Circuit Court, alleges that information automatically sent to Facebook (now known as Meta) by computer code known as the Meta Pixel embedded in the U of L Health website includes prescription drug histories and diagnoses. Mark Zuckerberg Meta Selfie (Meta) LAS VEGAS, NEVADA – OCTOBER 01: in their welterweight fight during the UFC Fight Night event at UFC Apex on October 1, 2022 in Las Vegas, Nevada. (Photo by Jeff Bottari/Zuffa LLC) According to the lawsuit, U of L Health, which is associated with the University of Louisville in Kentucky, added the Meta Pixel to its patient portal and website so that the company could profit from the data it gathers and use that data to target patients with advertisements. According to the complaint, the U.S. Department of Health and Human Services warned that the practice might violate HIPAA, the federal law governing patient privacy, in a bulletin released in December 2022.
The lawsuit, which was filed on behalf of Rhonda Blandford of Louisville, asserts that U of L Health’s claim that it sends Facebook only anonymous and aggregate data conflicts with the stated goal of Meta Pixel, which is “to collect individuals’ information for ad targeting purposes.” In response to the lawsuit, U of L Health spokesman David McArthur stated that the facility does not comment on ongoing legal matters, but he added that Meta Pixel is unable to access personal health information on their website.
The Meta Pixel was found to be embedded on the websites of 33 of the top 100 hospitals in the country, according to a report published by tech publication the Markup in June of last year. Johns Hopkins University, Duke University, and New York Presbyterian Hospital were among them. According to the story, when a user connects to the hospital website by clicking a button to book a doctor’s appointment, personal data is sent to Meta. Read more at Courier Journal here. Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan.
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