The Impact of Education and Green Markets on Entrepreneurial Intentions: A Mediation-Moderation Study
Entrepreneurship drives innovation and growth of the economic condition.
The main goal of entrepreneurship is to influence and encourage entrepreneurial students for startup. In current study, researchers explored the relationship between entrepreneurial educations, entrepreneurial intention, perceived attributes of the green market and social support.
The study conducted CFA to identify the fitness of factor loadings on each construct in AMOS. Furthermore, in moderation mediation analysis, social support moderates between entrepreneurial education and perceived attribute of the green market. This research also identifies indirect influence of entrepreneurial education on entrepreneurial intention through perceived attribute of green market. Results illustrate entrepreneurial education as a catalyst for starting business. Moreover, this research unveils the insignificant potential of the perceived attribute of the green market serving as a mediator between predictor and dependent variable. Social support has an insignificant moderating effect on relationship between entrepreneurial education and entrepreneurial intention through perceive attribute of the green market. This research offers optimal insights for educators, policymakers, and entrepreneurs, providing a sustainable entrepreneurial landscape. This study guides aspiring entrepreneurs towards a greener, more enterprising future.
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