The introduction to the exhibition is a mock pharmaceutical commercial featuring Moulton as a doctor selling the idea of a transcendental experience. “Propaganda gets a bad rep,” Molton told us. We sat down with Aaron Moulton to discuss the Pineal Eye Infection exhibition, art as a vehicle for spirituality, psychedelics, and propaganda. Aaron Moulton is one of the amazing speakers that will hit the stage for Meet Delic–the first-ever psychedelic wellness summit of its kind. We’re bringing the leading minds in psychedelic science and wellness to the Wisdome LA immersive art park. Don’t miss it! Aaron Moulton: I’ve just put together a large exhibition here in L.A. called Pineal Eye Infection. It’s essentially repackaging the creative impulse as a form of energy work and looking differently at artists as, not just the creative or cultural producers, but as shamans embedded among us in society. I’ve tried to repackage through the language of illness, looking at how the pineal gland could be creating an uncontrolled or involuntary desire for a visionary experience within the individual and, in particular, with the artist. Let’s call them an artist who doesn’t have a choice, who wakes up in the morning.
They don’t do this for the industry or for the likes, but they have uncontrollable energy that they have to express from their mind, through their body, and into something material.
There are “ambassadors of energy systems” who are giving us different ways of imagining portals, energy work, and energy objects. All of this is packaged within the context of contemporary art. AM: Yes. I set up a spectrum that’s very anthropological.
There are different camps of energy work, from the occult, pseudoscience, Christianity, shamanism, or what have you. Each of these camps has what we can call ambassadors that are representing their energy system. AM: Typically, people enter any exhibition with a certain open-mindedness, crossing a threshold to the unknown, the sacred, the ambivalence of whether objects presented are art, or whether they are “good art” based on some temporal industry consensus.
They are predisposed to experiencing something: the sublime, for example. Within that ritual, you’re given a press release, as you enter, that tells you what or how to think about what you see. I look at that text as an obsolete technology, because people don’t take the time to read it anymore and if they do, it’s cursory. I work a lot with filmmakers here in Hollywood to reimagine this part of the experience by looking at the propaganda within our culture and environment that we digest all the time, pharmaceutical commercials being king among them. So, I’ve written a script, let’s call it the press release, that I deliver as if it were a pharmaceutical commercial. I’m selling this idea through the voice of a doctor. I look at it as aspirational propaganda. Propaganda gets a bad rep even though we’re constantly consuming it through marketing and so forth. I’m just trying to reclaim these preexisting structures that are constantly taking advantage of us and to disseminate a message through that framework. AM: The pharmaceutical commercial is about divination and the creative impulse. It creates an empowerment through repackaging creativity and the creative impulse, as having been misguided by culture, misnamed as this popular notion we call “art,” and offering an alternative perspective for manifesting that energy. Divination is something I quite seriously believe in. I’m also experimenting with the believability of those practices. In its most generic explanation, divination is the ability to detect energy vibrations within or without the body. Any kind of vibration, and there’s hundreds and hundreds of them. I look at this idea of the involuntary artist, a person who is a medium for energy, as a medium for divination. AM: I’m looking at realities that have been traumatized by psychedelics, perception, and madness. I also have been sensitive to the visual culture of psychedelia and the experience of psychedelics. I have artists such as Alex Grey that don’t appear in the mainstream contemporary art world because they’re not taken seriously, or they’re just outside the canon for whatever those reasons are. In addition to that, I’ve worked with a perfume company Maison Anonyme, and they’ve produced the smell of DMT to perfection. We have that pumping into the space. DMT has this complex relationship to a very traumatic psychedelic experience that’s also very blissful and whatever else you want to attach to it. It’s even produced in small quantities in the pineal gland.
The odor, for those who recognize it, is the perfect trigger to snap the mind and body into a context. AM: They’re kind of the same right? AM: A transcendental experience, in a true sense, of losing the ego is going to be also a trauma. It’s something that will very much scar that person in a positive way. Traumas have a spectrum that we typically associate with being negative.
They are things that fundamentally alter perception, and any kind of form of trauma is going to help guide your perception. AM: I work as a curator in the contemporary art world, but I see my role as more of an anthropologist. I’ve kind of hacked my industry to perform art and anthropological experiments. This industry is littered with things that no one can really identify as art or not. It’s a funny gift as much as it is a weakness. Nobody truly knows what art is. It is an ambivalent zone for all types of anomalous and transgressive cultural production. Religious activity or even madness, which might otherwise be rejected in a predominantly leftist cultural space, become generally accepted as spectacle and performative through correct framing. I saw that as a real gift in terms of identifying magical practice and other kinds of energy-based phenomena. I look at all cultural phenomena through the prism of context.
There are ways to look at this art thing through different prisms; spiritual, occult-based, pseudoscientific prism. My work as an anthropologist/curator is to find prisms to help frame this thing that we all accept universally, yet no one truly knows exactly what it is. AM: Well, I think it’s disruptive. You don’t have a show like this happening anywhere in the world. I’m working with all these major occult figures like Ingo Swann, who’s the most important clairvoyant of the 20th century that gave us the idea of remote viewing, to shamanic types to Thomas Kinkade, the voice of the Christian right and painter of God’s light. Typically, the highest cause of art, allowed in a cultural space, is to be political or luxury marketing. Well, that is the definition of bad propaganda. Nowhere do we see art returning to its original and most important function for humans as a vehicle for spirituality and transcendence. To have a huge exhibition full of sincere practitioners, actual ideologies, primary sources, and useful tools from across the spectrum is powerful but essentially alien. AM: Every time I create a prism, let’s call it, I transform myself as a mediator to help create empathy for that prism or that context. In this case, this is rooted in pseudoscience and trying to impose a rational language on fundamentally irrational things. Art is a pseudoscience. It’s important to not just have it in a cold museum environment but actually have events to help activate the space and make it an energy laboratory. AM: It’s reframing the creative impulse as a form of energy. I’m in an industry [art world] whose main purpose or goal for that energy work is decorative.
There’s a couple of things happening here that are revolutionary. I’m asking things to have utility, a certain degree of intention that go beyond self-referential. Art is never asked to be useful. That’s the last question anyone asks of an artwork, “What is it good for?” I truly believe in holistic value. This kind of work is actively engaged in pursuing it, whereas the grandest goal that most art is given in my industry is a decorative subservience to marketing. AM: I think it is profoundly ironic, if not prophetic, to have an exhibition about transcendental infection happening in Chinatown. In this process, people have had to confront a lot of the mechanisms of the marketing and transcendental bureaucracy I have mentioned. Instagram and other social media have lost their footing in their ability to perform marketing, as have individuals who have used those channels for channeling an artificial perception of themselves and the world around them. Through this quarantine period, people want more than ever an escape, a spiritual release. Most will pine for a return to what once was, but the true opportunity here is to evolve. In this context, the only true avantgarde is survival. AM: I’m not saying anything new, but the United States is not well-educated about how to deal with mental health. In fact, it’s done everything to deny the need for that kind of education. When I discovered meditation, I was like, “This was free and available all this time?” You’re told to work on your physical hygiene in order to better your mental hygiene, and if that doesn’t work out you have drugs, alcohol, pharmaceuticals, and a shrink. You’re never given the tools to deal with mental hygiene in this culture if it doesn’t attach itself easily to marketing. That’s a strange thing in capitalism. Of course, with what Meet Delic is doing and what’s just happening with psychedelics in terms of our evolutionary process right now as a species, we’re going to come to better terms with some real tools that are going to radically shift our perception and our needs. AM: We have lots of them right? We’re littered with all kinds of traumas in our daily experience. Death and birth are seen as traumas with a capital T, which gives it a kind of negative resonance. My wife giving birth to our two kids was a transcendental trauma. I went outside my ego and got a completely new perception of life. Covid-19 will carry a similar weight for us in this way. AM: I don’t think that people go to exhibitions that much anymore. Making this pharmaceutical commercial is paramount for me because it, at least, creates an intense feeling versus giving people a piece of text and hoping they read it. A lot of people have seen this film and are like, “Fuck, okay.” AM: It’s aspirational propaganda.
The only thing negative about my message is that it fucks up your safe space about art completely. AM: It comes back to this idea of the artist who has a choice.
There is a huge industry, from the educational complex to the art world, where a lot of stuff is produced to satisfy industry standards. It’s not doing much for culture. What I’m saying sounds cynical, but I’ve been in this a long enough period of time to question utility–what is the stuff doing? In a way, I’m looking at art as a vehicle for spirituality. I’m back to the core function of art as it was done by a shaman in a cave to da Vinci to Michelangelo and the Sistine Chapel.
There’s a direct line of communication there that’s rooted in propaganda, but it’s propaganda for the transcendental experience. AM: It’s crazy. 10 years ago, you were unique if you tried ayahuasca. Today, you’re essentially part of the culture. AM: This is interesting when it comes to psychedelics. As much as these are of the earth, of the plants, of the people, who owns transcendence?.
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