Saudi Arabia’s mega smart city ‘The Line’ is in financial trouble, again
Saudi Arabia is considering job cuts at its mega-project NEOM due to cost pressures. One of NEOM’s projects is ‘The Line’, a smart city that originally planned to imprison 1.5 million souls within its walls but, due to unsustainable and esc
Saudi Arabia is considering job cuts at its mega-project NEOM due to cost pressures. One of NEOM’s projects is ‘The Line’, a smart city that originally planned to imprison 1.5 million souls within its walls but, due to unsustainable and escalating costs, is now aiming for 300,000 “residents” by 2030.
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By way of an introduction to NEOM’s ‘The Line’ project and how it fits into the overall digital enslavement agenda, watch the Fallen World Films video below. In it, presenter Tim explained what UNEP’s CODES Action Plan psychobabble really means, before discussing how the fabricated climate change crisis is used to “justify” the use of biotechnology, the digital transformation, building of smart 5-minute cities such as ‘The Line’ in Saudi Arabia and, ultimately, to install a one world totalitarian government.
As can be seen in the video below, a promotional video stated that designers of The Line were aspiring that it would have a footprint of 34 km2 and would be “home” to 9 million “residents” to “provide a healthier, more sustainable quality of life.”
“Residents have access to all their daily needs within 5-minute walk neighbourhoods,” the promotional video stated. “By leveraging AI technology, services are autonomous … The Line is 500m tall, 200m wide, 170 km long and housed within an elegant mirror glass façade.”
If you are unable to watch the video above on Rumble, you can watch it on BitChute HERE.
Related: UN CODES is using the fabricated climate crisis to usher in digital twins and the Internet of Things
In October 2024, we published an article about ‘The Line’ project. At the time, there were rumours that it had been scaled back from 105 miles (170 kilometres) to 1.5 miles (2.4 kilometres). And a recently aired documentary revealed that more than 21,000 workers had died in just eight years since the project was launched.
And now it seems NEOM’s smart city, The Line, is yet again facing financial hardship. Earlier today, Semafor published an article about Saudi Arabia’s Public Investment Fund (“PIF”) considering job and other cost-cutting measures at NEOM. You can read Semafor’s article HERE.
Saudi Arabia’s NEOM is considering significant job cuts and relocating employees to Riyadh in an effort to control costs and improve oversight of the vast new city and other developments being built on its northwestern coast, according to people familiar with the matter, Semafor said.
The relocations, which may start later this year, would reverse the policy of former Chief Executive Nadhmi Al-Nasr that staff be based on the barren construction site, and employees who will be moved to the capital are expected to lose benefits, including housing and meals that were provided at NEOM due to the site’s remote location. More than 1,000 staff may also be laid off in the restructuring.
PIF, Saudi Arabia’s $1 trillion sovereign wealth fund, established NEOM as a company to develop the eponymous region and has been providing the funding for its construction, which includes a cluster of projects such as ‘The Line’, mountaintop resorts, tourism islands and an industrial district connected to a port.
NEOM and PIF declined to comment on the matter, which comes after the company launched an audit of the project following the departure of former Chief Executive Nadhmi Al-Nasr late last year and the brief opening of Sindalah, the luxury $4 billion Red Sea island intended to showcase NEOM’s potential.
The project has already seen significant investment, with early-stage work on ‘The Line’ underway for several years, and other developments such as the industrial city and port known as Oxagon and the Trojena project, which will host the Asian Winter Games 2029, also progressing.
The project, which was announced in 2017 as a centrepiece of efforts to diversify Saudi Arabia’s oil-dependent economy, has seen its initial cost estimates balloon from $500 billion to $1.5 trillion as its scale and the kingdom’s ambitions grew.
NEOM currently employs around 5,000 full-time staff from 100 countries, including Saudis, Europeans and Americans, in addition to 140,000 contractors working on the site, according to previous statements by Al-Nasr.
The Kingdom is also looking to hire a consultant for a “strategic review” of ‘The Line’, the futuristic linear city intended to be at the core of NEOM, which has significantly scaled back its plans, now targeting fewer than 300,000 residents by 2030, down from its goal at one time of 1.5 million, according to a Bloomberg article in April. The 300,000 goal is a fraction of the project’s ambition of 9 million “residents.”
Related: Saudi Arabia’s “The Line” Project Gets Scaled Back, One Mile at A Time, 9 March 2025
Aiman Al-Mudaifer, NEOM’s acting CEO, has launched a wide-ranging review of the scope and priority of projects under development by the company, as the Kingdom prioritises preparations for hosting the World Expo 2030 in Riyadh and the men’s soccer World Cup in 2034.
Related: Saudi Arabia asks consultants to review feasibility of ‘The Line’ megaproject: Report, Middle East Eye, 14 July 2025
Industry experts have expressed concerns that Saudi Arabia will need to accelerate construction hugely to complete ‘The Line’ by its stated deadline, with some assessments suggesting that the current pace of construction is not sufficient to meet the project’s targets.
Perhaps the industry “experts” and the companies they represent need to wake up and smell the coffee. They should let their shareholders know that they have to set their sights lower, as the company won’t be getting as much income or profit from the project as initially hoped.
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